A mental health partnership built for concierge medicine and direct primary care.
A matched, private-pay clinical channel that extends naturally into the membership model you already run, for the members who need depth-oriented mental health care and for the physicians who carry the practice. Matched clinicians. Extended sessions. A privacy posture your members expect.
A mental health partner for concierge and direct primary care practices.
This page is for physician-owners, medical directors, and practice leadership at concierge medicine practices, direct primary care practices, and membership-based primary care networks scoping a private-pay mental health channel they can extend to members, and to their own physicians, outside the conventional referral and insurance pathway. If that is you, the rest of this page is the briefing document.
CEREVITY operates as a clinical network with direct relationships between the network, the clinicians, and the practice. There is no third-party broker layer. Members and physicians are matched, not first-served. Scheduling and intake run through CEREVITY infrastructure. Care is private-pay, out-of-network, and structurally aligned with the membership model you already operate, which is why it integrates without forcing your members back into the insurance pathway they joined you to escape.
Our clinicians are independent licensed professionals. The model you run, lower panels and longer relationships, is exactly the model that allows mental health concerns to surface and be addressed rather than missed. CEREVITY exists because membership primary care creates the relationship where a mental health need becomes visible, and then runs into the same broken downstream referral options as everyone else. The partnership closes that gap with a matched, private-pay channel that matches your standard of care.
Your model is built to catch what conventional primary care misses. The problem is what happens next.
Membership medicine exists because the conventional model gives physicians too many patients and too little time. The smaller panel and the longer relationship are precisely what let a mental health concern surface. The gap is that the referral options waiting downstream were built for the model you left behind.
Direct primary care and concierge practices run dramatically lower panels than conventional primary care, where a physician may carry several thousand patients. Research on primary care suggests that smaller panels are associated with better mental health screening, which means your model is structurally better at noticing the concern in the first place. That is an advantage, and it creates an obligation: the member who is finally heard needs somewhere to go.
The downstream options are the problem. Insurance-based behavioral health carries long waits, narrow networks, and a privacy and experience standard far below what your members expect from your practice. Referring a member into that system undercuts the very thing they pay you for. A private-pay, matched, depth-oriented channel that mirrors your standard of care closes the gap without compromising the membership experience.
What changes when the channel is built for membership medicine: matched clinicians who hold your standard of care, session formats long enough to do real work, a private-pay structure that keeps your members out of the insurance pathway, and a partnership that can extend to your own physicians, who carry the same load as any clinician and rarely have a confidential channel of their own.
What CEREVITY clinicians actually treat for your members and physicians.
The clinical scope is built for the population a membership practice serves, and for the physicians who run it, not for a workforce-wide referral list.
Anxiety and depression
The core presentations your physicians surface in longer visits and then struggle to refer well. A matched, depth-oriented channel takes the member from noticed to treated without the conventional referral drop-off.
Executive and high-performer strain
Concierge and DPC panels skew toward demanding professionals carrying high-functioning anxiety and performance maintained at cost. The presentation is familiar to your physicians and matched to clinicians who treat it routinely.
Burnout and life-stage transitions
Career strain, caregiving load, midlife transition, and the recovery deficits your physicians see in the room. The longer relationship surfaces these early, which is exactly when they are most treatable.
Relationship and family concerns
What members raise once they trust the relationship: strain at home, parenting, and family dynamics. A matched channel lets that conversation continue with a clinician rather than ending at a referral.
Sleep, stress, and somatic presentations
The physical complaints that turn out to be carrying a psychological load. Your model is built to notice the pattern, and a depth-oriented channel is built to address what is underneath it.
Grief, loss, and major life events
The events that bring members to a trusted physician first. A matched clinical channel gives those members somewhere to do the work, rather than a referral list and a long wait.
Physician burnout in the practice
Physicians chose membership medicine partly to escape the conditions that burn clinicians out, and they still carry the load of running a practice and holding patients. The partnership extends a confidential channel to your own physicians, who rarely have one.
Coordinated, depth-oriented care
For members whose needs exceed what a primary visit can hold, a matched clinician provides the ongoing, depth-oriented work the conventional referral pathway cannot, at the standard of care your practice is known for.
Three session formats, each chosen for the work.
Most behavioral health referrals offer one session length. CEREVITY offers three, because different kinds of clinical work need different amounts of time, just as your own visits are longer than the conventional model allows. The choice is made between the clinician and the patient, not by what a payor will reimburse.
The steady cadence of ongoing therapy. Most clients spend most of their care here.
For work that needs more room than a standard hour can hold.
For work that needs uninterrupted time to reach resolution.
Because CEREVITY operates outside the insurance reimbursement model, session length is set by the clinical work, not by what a payor will reimburse, which is the same principle your membership model runs on. The 50-minute format handles ongoing work, the 90-minute format gives room for deeper sessions, and the 3-hour format exists for intensive work that does not fit a standard hour. That is the structural reason all three formats can exist on the same network.
Ready to scope a practice partnership briefing?
Briefings are scoped to your practice. We respond personally within 48 business hours with proposed times and any prepared materials relevant to the shape you are evaluating.
Request a briefingHow a physician is matched.
Matched, not first-served. Here is the process that produces the match for a member or a physician.
The eligible individual submits a confidential intake form covering presenting issues, modality preference, professional context, and scheduling parameters. Operated by CEREVITY, not a broker.
Intake is reviewed by CEREVITY's clinical leadership against the network's active capacity, current licensure footprint, and modality availability. The step that does not exist in an EAP.
A specific clinician is matched to the physician. They receive the match with the clinician's profile, modality, and credentials, plus a direct online scheduling link.
Scheduling runs directly through CEREVITY infrastructure. No phone handoff. First sessions are typically scheduled within 5 to 10 business days of the match.
Care continues on the cadence the clinical work requires, in 50-minute, 90-minute, or 3-hour sessions, without an employer-imposed cap.
Capability comparison for Concierge Medicine and Direct Primary Care.
An evaluation framework on the dimensions that matter when scoping a physician-tier-tier offering for physicians. Both models have a place; they are designed for different populations.
| Dimension | Typical EAP | Executive-tier platform | CEREVITY |
|---|---|---|---|
| Network model | Broker layer between practice and contractor roster | Single-vendor platform, W-2 or contracted pool | Independent clinical network with direct relationships |
| Clinician assignment | First contractor to reply with availability | Algorithmic matching on intake-form inputs | Clinical review by network leadership |
| Intake and scheduling | Phone handoff to clinician's line | App-based intake and scheduling | Network-operated intake, direct online scheduling |
| Session formats | Standard 50-minute; capped session counts | Standard 45 to 50-minute sessions | 50-minute, 90-minute, and 3-hour formats, no cap |
| Clinical scope | Acute, broadly applicable concerns | Workforce-wide, executive tier as upsell | Built around Concierge Medicine and Direct Primary Care presenting issues |
| Modality fit | Generalist talk therapy | Generalist therapy with some specialty | CBT, DBT, psychodynamic, matched at intake |
| Reach | National via roster density | National telehealth, roster variance | All 50 states via telehealth |
| Payment model | Practice-sponsored, in-network | Per-employee-per-month seat pricing | Private-pay, out-of-network, partnership agreement |
| Practice visibility | Aggregate, broker-mediated | Vendor dashboards with engagement | Administrative reporting only |
| Right fit for | Workforce-wide acute support | Mid-tier ongoing with executive add-on | Concierge Medicine and Direct Primary Care, end-to-end |
What the practice sees, and what it does not.
For a physician-tier-tier channel to function, the participating physician has to trust that engaging with it does not create visibility into their care. CEREVITY is built around that requirement.
- Confirmation that contracted services were provided to eligible individuals.
- Aggregate utilization at the partnership level, where contractually appropriate.
- Invoicing and eligibility reconciliation.
- Nothing tied to a specific named physician's clinical content.
- Whether a specific named physician has scheduled, attended, or engaged.
- What clinical issues are being addressed, or which clinician is assigned.
- Session notes, treatment plans, or diagnostic information.
- Any attendance detail at the individual level.
Clinicians are independent licensed professionals operating under their own licensure and the confidentiality and privacy obligations that attach to it. Protected health information is held within the clinical infrastructure, and the agreements governing it are defined in writing before the partnership goes live.
Clinical records, session content, and individual engagement data sit inside the clinical platform. The administrative layer the partner interacts with is structurally separate from the clinical layer.
Eligibility lists are maintained on the partner side and confirmed at the point of intake. Administering eligibility does not require the partner to receive clinical information back.
A Business Associate Agreement is executed where the partnership structure requires it. The partnership agreement defines the administrative reporting scope in writing before the partnership goes live.
What the first 30 days look like.
The hardest part of a physician-tier-tier partnership is not the contract. It is the period between signature and the first physician in care.
A 60-minute kickoff with your team and CEREVITY's partnership lead. We confirm the partnership shape, the eligibility model, the administrative reporting scope, and the internal owner. The BAA, where applicable, is executed.
Your team provides the eligible-individual list. CEREVITY confirms it against the network and establishes the verification path at intake. Only eligibility confirmation flows forward.
CEREVITY provides a confidential, physician-tier-appropriate comms template explaining the benefit, the privacy posture, and how to access intake. Designed to be received without stigma.
Eligible individuals begin intake on their own cadence. First sessions are typically scheduled within 5 to 10 business days. By day 30, the partnership is operational and a quarterly review cadence is in place.
The case for the physician-owner and practice leadership.
Three axes a physician-owner or medical director can weigh when considering a mental health partner for the practice. The specifics will vary; the structural argument does not.
Member retention runs on the completeness of the experience.
Members pay a membership fee for care that feels complete and uncompromised. Referring them into the conventional behavioral health system is the one place that experience breaks. A matched, private-pay mental health channel closes the most common gap in the membership offering and removes a reason members leave for a more complete option.
The partnership is a differentiator, not a cost center.
In a growing market of membership practices, an embedded, matched mental health channel is a concrete differentiator in member acquisition and a credible answer to the question of what is included. It deepens the value of the membership without adding clinical load to your own physicians.
It protects your own physicians.
The physicians who run your practice carry real load, and the relief that drew them to membership medicine does not eliminate it. Extending the same confidential, matched channel to your physicians is an investment in the people the practice depends on, and a credible answer when a physician asks what the practice does for them.
Questions physicians and their teams ask first.
Clinicians in the CEREVITY network are independently licensed professionals operating under their own licensure and the confidentiality and privacy obligations that attach to it. The handling of any protected health information, and the specific agreements that govern it including any Business Associate Agreement, are defined in writing in the partnership agreement before the partnership goes live, scoped to your practice's structure.
The partnership is designed to fit your existing relationships. Members and physicians are matched through CEREVITY infrastructure, and the scope of any clinical coordination back to the referring physician is defined with the member's consent and the appropriate confidentiality protections, scoped in the partnership agreement before it goes live.
No. CEREVITY is a mental health partner that extends your model, not a replacement for any part of it. Your physicians continue to hold the primary relationship. CEREVITY provides the matched, depth-oriented behavioral health channel that the conventional referral pathway cannot, at a standard of care that matches your practice.
Clinicians in the CEREVITY network are bound by their licensure-specific mandatory reporting obligations, and CEREVITY does not represent itself as a way around them. For concerns that rise to a safety level, the clinician's professional and legal obligations apply as they would in any clinical relationship.
No. CEREVITY is private-pay and out-of-network by design, the same structure your membership model runs on. That alignment is the point: it keeps your members out of the insurance pathway they joined you to avoid and is the only way to deliver the clinical scope, session formats, and privacy posture they expect.
Pricing depends on the shape of the engagement, the size of the eligible member and physician population, and how the practice administers it. The briefing call is where we identify the right structure, and the cost falls out of that, not the other way around.
First sessions are typically scheduled within 5 to 10 business days of intake, depending on modality requirements and scheduling parameters.
Through a briefing call. Use the form below or email [email protected] directly. Briefings are scoped to your practice; we respond personally within 48 business hours.
Tell us about your practice. We respond within 48 business hours.
Briefings are scoped to your practice. Share a few details below and we will respond personally with proposed times and any prepared materials relevant to the partnership you are evaluating.
The structural argument on this page is based on the firsthand experience of CEREVITY clinicians who have served on EAP panels, combined with widely-published industry estimates of EAP utilization and Concierge Medicine and Direct Primary Care-specific data where cited. Specific contractual scopes are confirmed in writing in the partnership agreement before any partnership goes live.
